Media Smart^® and teachers

Media Smart^® is a media literacy initiative initially focused on helping children to interpret and understand advertising. Developed in association with teachers, parents and the National Confederation of Parent Teacher Associations (charity partner) and supported by the UK Government, Media Smart^® is designed for primary school children, aged 6-11 years old.

Media Smart^®’s free teaching resource is mapped to the National Curriculum and is particularly useful for the literacy hour. It includes: teaching video, poster, teachers’ notes, activity sheets and a leaflet for parents.