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Our aim is to provide you with Media Smart educational resources that are ideal for classroom use. For this reason, we would like to ask for your help in completing this response card.

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How useful was Be Adwise in helping your pupils to understand the following issues:
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That the purpose of advertising is to sell?
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The difference between wants and needs?
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How to view information critically?

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The factors that influence everyday choices?
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How adverts present information?

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Branding
Advertising strategies used for children
Real ad case studies
The production process – how ads are made
Advertising rules – how to complain
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