Our materials

Be Adwise 2 resources have been developed with leading UK media literacy experts to support curriculum areas including Literacy, English and Citizenship. They also support Mathematics, PSHE/PSE/PSD, Technology, Art and ICT education. The materials will encourage creative active learning and use games, role play, children’s own experience and an interactive DVD to help pupils to understand advertising.

There are three modules to choose from, each is supplied as a resource pack containing teacher's notes, curriculum information and lesson plans, photocopiable material for pupils, examples of real adverts from a range of media, and an interactive DVD with advertising clips and teaching materials.

You can download an electronic copy of our current in-school teaching materials here. Teachers can request a hard copy for your school complete with DVDs of real advertising examples, simply fill in this form.

If you are a researcher and would like to review our materials please email us to request a copy.

Module 1: An introduction to advertising
Download Module 1 teacher notes
Teacher notes
Download Module 1 Activity Sheets
Activity Sheets
Module 2: Advertising aimed at children
Download Module 2 teacher notes
Teacher notes
Download Module 2 Activity Sheets
Activity Sheets
Module 3: Non commercial advertising
Download Module 3 teacher notes
Teacher notes
Download Module 3 Activity Sheets
Activity Sheets