Welcome to area of our website dedicated to teachers and educators. We have a range of resources covering three broad topics:
All our resources are available for free online. Free hard copies of Be Adwise 2 are also available for order; Just get in touch.
You can also find information about the evaluation of our Be Adwise 2 pack and provide us with your thoughts and feedback on our resources.
"Children aged 6 to 11 are so often the targets of advertising that they deserve a resource as good as Be Adwise 2. These three packs each have comprehensive lesson plans, teacher notes, activity sheets, a DVD of real clips, and images to analyse. The packs deal with how advertising works, the methods used to persuade children, and non-commercial campaigns such as those for charities. While the methods are simple and enjoyable, the ideas are deep, ranging from celebrity endorsements to the use of mood music."
-The Times Educational Supplement, January 2006