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Launched on 1 Apr 2011

In conjunction with the Digital Adwise lesson, Media Smart created a series of lessons with T-Mobile and Saatchi & Saatchi to show how an advertising campaign is created to appeal to people through viral marketing and social media.
There are 5 lessons each with their own lesson notes, PowerPoint slides and interactive whiteboard pages.

T-Mobile Bonus Lesson 3

Branding online (Commercial branding)

T-Mobile Bonus Lesson 5

How a digital ad is made

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