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Launched on 23 Nov 2009

Teacher Pack

Digital Adwise follows on the success of Be Adwise 2 and extends our resources into the world of online advertising. Split over ten individual lessons, children will learn about all aspects of digital advertising from identifying adverts to personal data and privacy.

Each lesson has traditional teaching notes, lesson plans and activity sheets. In addition, there are interactive whiteboard pages and PowerPoint documents.

digital adwise

Parent Pack

Children are growing up using, surrounded by, and accustomed to, an increasingly digital world. But their familiarity and competence with new technology doesnʼt necessarily mean they are fully aware or equipped to handle the commercial elements that fund the digital world. A recent government report ʻLetting Children be Childrenʼ, found that parents are increasingly concerned about the commercial pressures that children are under and donʼt feel in a position to talk to their children about new forms of advertising.

This pack is intended to help parents understand the different instances in which children will encounter commercial messages as they engage with digital content and services. It also aims to offer guidance on how to approach discussions with children about commercial content online.

What Does the Ad Say?

General Resources

Lesson 4

Branding Online (Commercial branding)

Lesson 5

Branding Online (Non-commercial branding)

Lesson 8

Selling ideas - Part II

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