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Teaching Materials for

Be Adwise 2

Be Adwise 2 is a comprehensive teaching pack split over three modules:

  • Module 1 provides an introduction to advertising and the techniques used
  • Module 2 focuses on advertising aimed at children and how to identify them
  • Module 3 introduces children to non-commercial advertising

All three packs include detailed teacher notes, activity sheets and video clips; all of which are accessible below.


Module 1

This first module introduces advertising and the techniques used.

Teaching Materials

Video Clips

  • Clip 1
  • Clip 2
  • Clip 3
  • Clip 4
  • Clip 5
  • Clip 6
  • Clip 7
  • Clip 8
  • Clip 9
  • Clip 10
  • Clip 11
  • Clip 12
  • Clip 13
  • Clip 14
  • Clip 15
  • Clip 16
  • Clip 17
  • Clip 18
  • Clip 19
  • Clip 20
  • Clip 21
  • Clip 22
  • Clip 23
  • Clip 24
  • Clip 25
  • Clip 26
  • Clip 27
  • Clip 28
  • Clip 29
  • Clip 36
  • Clip 37
  • Clip 38

Module 2

This second module helps children to identify advertising which is aimed particularly at children.

Teaching Materials

Video Clips

  • Clip 1
  • Clip 2
  • Clip 3
  • Clip 4
  • Clip 5
  • Clip 6
  • Clip 7
  • Clip 8
  • Clip 9
  • Clip 10
  • Clip 11
  • Clip 12
  • Clip 13
  • Clip 14
  • Clip 15
  • Clip 16
  • Clip 18
  • Clip 19
  • Clip 20
  • Clip 21

Module 3

This third module introduces children to non-commercial advertising.

Teaching Materials

Video Clips

  • Clip 1
  • Clip 2
  • Clip 3
  • Clip 4
  • Clip 5
  • Clip 6
  • Clip 7
  • Clip 8
  • Clip 9

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