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Resources for

Be Adwise 2

This is our brand new online teaching pack for primary schools about online and digital advertising.

On this site you can find teaching materials, activity sheets and digital adverts for use in your lessons.

Adwise 2

MODULE 1

This first module introduces advertising and the techniques used.

Video Clips

The videos below are used in Module 1 and correspond to the clip numbers found in the Teacher's Notes.
  • Clip 1
  • Clip 2
  • Clip 3
  • Clip 4
  • Clip 5
  • Clip 6
  • Clip 7
  • Clip 8
  • Clip 9
  • Clip 10
  • Clip 11
  • Clip 12
  • Clip 13
  • Clip 14
  • Clip 15
  • Clip 16
  • Clip 17
  • Clip 18
  • Clip 19
  • Clip 20
  • Clip 21
  • Clip 22
  • Clip 23
  • Clip 24
  • Clip 25
  • Clip 26
  • Clip 27
  • Clip 28
  • Clip 29
  • Clip 36
  • Clip 37
  • Clip 38

Adwise 2

MODULE 2

This second module helps children to identify advertising which is aimed particularly at children.

Video Clips

The videos below are used in Module 2 and correspond to the clip numbers found in the Teacher's Notes.
  • Clip 1
  • Clip 2
  • Clip 3
  • Clip 4
  • Clip 5
  • Clip 6
  • Clip 7
  • Clip 8
  • Clip 9
  • Clip 10
  • Clip 11
  • Clip 12
  • Clip 13
  • Clip 14
  • Clip 15
  • Clip 16
  • Clip 18
  • Clip 19
  • Clip 20
  • Clip 21

Adwise 2

MODULE 3

This third module introduces children to
non-commercial advertising.

Video Clips

The videos below are used in Module 3 and correspond to the clip numbers found in the Teacher's Notes.
  • Clip 1
  • Clip 2
  • Clip 3
  • Clip 4
  • Clip 5
  • Clip 6
  • Clip 7
  • Clip 8
  • Clip 9
 
 
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