Children are growing up using, surrounded by, and accustomed to, an increasingly digital world. But their familiarity and competence with new technology doesnʼt necessarily mean they are fully aware or equipped to handle the commercial elements that fund the digital world. A recent government report ʻLetting Children be Childrenʼ, found that parents are increasingly concerned about the commercial pressures that children are under and donʼt feel in a position to talk to their children about new forms of advertising.
This pack is intended to help parents understand the different instances in which children will encounter commercial messages as they engage with digital content and services. It also aims to offer guidance on how to approach discussions with children about commercial content online.
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