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Welcome
Media Smart is a not for profit company that develops and provides free of charge educational materials to primary schools, which teach children to think critically about advertising in the context of their daily lives. All of our resources are available to download online and hard copies of our BeAdwise 2 packs can be ordered by contacting us here.
Our materials use real examples of advertising to teach core media literacy skills. Media Smart is funded by the advertising business in the UK and is supported by the UK and EU governments.
For a list of current supporters, please click here.
Welcome to Media Smart
Be Adwise 2
Be Adwise 2 resources have been developed with leading UK media literacy experts to support curriculum areas including Literacy, English and Citizenship. They also support Mathematics, PSHE/ PSE/PSD, Technology, Art and ICT education.
Body Image
The Body Image lesson and parent pack have been developed to align with the Government's campaign on Body Confidence. The aim of the one hour lesson is to provide an introduction into the role of the media and advertising in influencing young people's perception of body image.
Digital Adwise
The Digital Adwise lesson and parent pack teaches children about the commercial nature of the internet and helps to them to identify and understand online marketing techniques while teaching the necessary visual literacy and persuasive writing/reading skills.
T-Mobile Lessons
In conjunction with the Digital Adwise lesson, Media Smart created a series of lessons with T-Mobile and Saatchi & Saatchi to show how an advertising campaign is created to appeal to people through viral marketing and social media.
FREE Teaching Materials
By Media Smart
Media Smart has developed a number of free teaching resources for 6-11 year olds to help them think critically about the media and advertising they see around them on an everyday basis.
Digital Adwise teaches children about the commercial nature of the internet and helps to them to identify and understand online marketing techniques while teaching the necessary visual literacy and persuasive writing/ reading skills.
In conjunction with the Digital Adwise lesson, Media Smart created a lesson with T-Mobile and Saatchi & Saatchi to show how an advertising campaign is created to appeal to people through viral marketing and social media.
Be Adwise 2 resources have been developed with leading UK media literacy experts to support curriculum areas including Literacy, English and Citizenship. They also support Mathematics, PSHE/PSE/PSD, Technology, Art and ICT education. The materials will encourage creative active learning and use games, role play, children's own experience and an interactive DVD to help pupils to understand advertising.
There are three modules to choose from, each is supplied as a resource pack containing teacher's notes, curriculum information and lesson plans, photocopiable material for pupils, examples of real adverts from a range of media, and an interactive DVD with advertising clips and teaching materials.
If you are a researcher and would like to review our materials please email us to request a copy.