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Welcome to Media Smart - What does the Ad say? has received support from Reg Bailey, The Advertising Association, ISBA and IAB UK

Parent Pack
Body Image Digital Adwise

The "What Does the Ad Say?" film for kids accompanies the Digital Adwise "top tips for parents", giving information about the commercial nature of the internet and explaining online marketing techniques. The Digital Adwise lesson is also available for teachers.

Body Image Body Image

The Body Image lesson and parent pack have been developed to align with the Government's campaign on Body Confidence. The aim of the one hour lesson is to provide an introduction into the role of the media and advertising in influencing young people's perception of body image.

Body Image Be Adwise 2

Be Adwise 2 resources have been developed with leading UK media literacy experts to support curriculum areas including Literacy, English and Citizenship. They also support Mathematics, PSHE/ PSE/PSD, Technology, Art and ICT education.

T-Mobile Lessons T-Mobile Lessons

In conjunction with the Digital Adwise lesson, Media Smart created a series of lessons with T-Mobile and Saatchi & Saatchi to show how an advertising campaign is created to appeal to people through viral marketing and social media.

FREE Teaching Materials
By Media Smart

Media Smart has developed a number of free teaching resources for 6-11 year olds to help them think critically about the media and advertising they see around them on an everyday basis.

Digital Adwise teaches children about the commercial nature of the internet and helps to them to identify and understand online marketing techniques while teaching the necessary visual literacy and persuasive writing/ reading skills.

In conjunction with the Digital Adwise lesson, Media Smart created a lesson with T-Mobile and Saatchi & Saatchi to show how an advertising campaign is created to appeal to people through viral marketing and social media.

Be Adwise 2 resources have been developed with leading UK media literacy experts to support curriculum areas including Literacy, English and Citizenship. They also support Mathematics, PSHE/PSE/PSD, Technology, Art and ICT education. The materials will encourage creative active learning and use games, role play, children's own experience and an interactive DVD to help pupils to understand advertising.

There are three modules to choose from, each is supplied as a resource pack containing teacher's notes, curriculum information and lesson plans, photocopiable material for pupils, examples of real adverts from a range of media, and an interactive DVD with advertising clips and teaching materials.

If you are a researcher and would like to review our materials please email us to request a copy.

Please select one of our resources from the list before answering the short questions that will appear below:

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