“It is no accident that Media Smart and Ofcom are roughly the same age. We are joined together in this task of bringing media literacy to audiences and we hugely value and support the practical work that Media Smart is doing”
Tim Suter, Partner, Content and Standards, Ofcom, 7 February 2006
Take up in Schools
Media Smart teaching materials are only sent out to teachers on request.
Since Media Smart’s launch on 13 November 2002, Media Smart materials have been requested by 9397 primary schools which is 38% of all primary schools in the UK.