“It is no accident that Media Smart and Ofcom are roughly the same age. We are joined together in this task of bringing media literacy to audiences and we hugely value and support the practical work that Media Smart is doing”
Tim Suter, Partner, Content and Standards, Ofcom, 7 February 2006


Media Smart is supported by the UK advertising business.
  • Advertising Association
  • British Toy and Hobby Association
  • Business in the Community
  • DDB London
  • Ferrero
  • Five
  • GMTV
  • Hasbro
  • Incorporated Society of British Advertisers (ISBA)
  • Institute of Practitioners of Advertising (IPA)
  • Internet Advertising Bureau (IAB)
  • ITV
  • Jetix
  • Kellogg
  • Lego
  • Mars
  • Mattel
  • McDonald’s
  • Mindshare
  • Turner Broadcasting
  • Viacom Brand Solutions