“It is no accident that Media Smart and Ofcom are roughly the same age. We are joined together in this task of bringing media literacy to audiences and we hugely value and support the practical work that Media Smart is doing”
Tim Suter, Partner, Content and Standards, Ofcom, 7 February 2006

Facts and figures

Media Smart in Europe
Media Smart is also up and running in the following countries.

Germany www.mediasmart.de
Netherlands www.reklamerakkers.nl
Belgium www.mediasmart.be
Sweden www.mediasmart.se
Finland www.mediasmart.fi
Portugal www.mediasmart.com
Hungary www.mediatudor.hu

Coming soon are Media Smart Hungary and Media Smart Portugal. We'll keep you posted on the latest news.

Media Smart’s Evaluation Research
In January, Media Smart has released a thorough evaluation of its teaching materials. At the launch event on 29 January, Tim Suter of Ofcom said;

“Media Smart so obviously, so patently gets it. It understands that that's the challenge of the future, it appeals to children clearly, it appeals to teacher’s equally clearly. Congratulations to everybody involved, fantastic results, and we look forward to the next expansion of the programme.”

If you would like a copy of ‘Media Smart Be Adwise 2, An Evaluation, Professor David Buckingham, Dr. Rebekah Willett, Dr. Shakuntala Banaji, Dr. Susan Cranmer, Centre for the Study of Children, Youth and Media, Institute of Education, University of London’, please email us. info@mediasmart.org.uk

Media Smart in UK primary schools
Media Smart materials have now been requested by 9397 UK primary schools - 38% of all primary schools. To request a free copy for your primary school, please fill out the request form in the Teachers area of the site.